The blurb on the cover of “National Bestseller” Multiple Streams of Internet Income by Robert G. Allen reads “How ordinary people make extraordinary money online.” Perfect…I’m ordinary. Read the gist of each section below so that you can decide whether to spend valuable time to read the entire book.
How to earn US$24,000 in 24 hours
Robert G. Allen recounts his personal experiment to earn US$24,000 in 24 hours. It sounds really compelling until you read that he already has his private email list of 11,983 subscribers.
Basically, he sends a total of 5 long emails over a period of time, with each email building up the anticipation with freebies, offers and even cash rewards for his subscribers. The result? Over US$90,000 in one day. The key was in the buildup. Would ‘ordinary people’ know or have the means to devise a similar marketing plan? Probably not.
Internet Marketing 101,102 and 103
101: Find out what people are hungry for and come up with a unique product that feeds that hunger.
To make money online.
102: Devise a series of emails with freebies, offers and the like to build up excitement and anticipation.
Offers include cash prizes, free information and offers but without specific details to rouse curiosity.
103: Reveal the goodies in the last email.
Goodies include personal coaching by Robert G. Allen himself, an 8-week mentoring conference call and 3-day millionaire retreats.
6 Powerful Ways to Drive Traffic to Your Site
1. Expand web presence anyway you can eg. include your url in your email signature
2. Search engines
3. Online Ads eg. banners and e-zines
4. PR (He mentions getting on Oprah??)
5. Offline advertising eg. classifieds
6. Viral marketing and affiliate programmes
Online Marketing
1. Offer a freebie for first-time buyers
2. Create your own affiliate programme ie. people help sell your product
3. Open your own bookstore (hello??)
4. Generate advertising revenue by selling, renting or trading banner ads, classifieds and e-zine spaces with other web sites.
Profit from supporting or related goods and services
1. Web hosting and design
2. Marketing advice, training and education services
3. Traffic
4. Affiliate programmes
5. Computer hardware
6. Credit card services
7. Set up your own auction
This next part I find useful.
9 Ways to Keep Them Coming Back
1. Offer freebies eg. free information, samples and books (You sure have to have lots of freebies on hand
2. Make sure your web site has lots of useful information
3. Add extra features on your site eg. useful links
4. Make your e-zine valuable but not too valuable
5. Have a frequent visitor/buyer reward programme
6. Create a community with a message board
Ready, Set, Launch.
This part deals with setting up shop. Some ecommerce providers are mentioned - vstore.com (Have you heard of them? Not me.) and Yahoo Geocities. Then he talks about optimizing search engines, buying paid ads in e-zines and renting email lists. Also, identify potential partners and form an alliance in joint marketing ventures.
Affiliate Programmes
This section talks in detail about how to earn revenue by selling other people’s stuff. The key to this is presell. You would have to have good traffic to begin with. For property, it’s location, location, location. For making money online, it’s traffic, traffic, traffic. And to get traffic, you need a good product or provide a useful service. Ergo: CONTENT>TRAFFIC>PRESELL>MONETIZE
Selling Information
3 success stories of people selling their own information and are now pulling in the big bucks.
Story 1: e-zine directory with information on advertising
Story 2: personal learning site
Story 3: info on how to make your own wire jewellery
All these people produced their own e-zines and got lots of subscribers which formed the customer base. You can also get subscribers from free e-zine directories, buy subscribers or host your own mailing list. Instead of writing your own articles, you can get free articles from various sites.
Selling Advertising Space on Your Web Site
You can only do this if your web site already has good traffic.
Making Money from Related Services
More detailed information and stories about how instead of selling your own product, you sell services that support other web sites such as web hosting, web design, credit card and others mentioned earlier on.